Is dopamine décor the new way to style your home?
Dopamine décor appears to be all over our screens, but are people really using it in their homes?..
What is dopamine décor?
Think of it this way … everyone loves their favourite jumper and it makes you smile every time you put it on. There are certain shades of green that make you think of your favourite time spent outside. Now imagine your home sparking a similar feeling inside of you and you can see it every day! That’s the idea behind dopamine décor, where colour, emotion, and personal joy guide your styling choices, whether in your dopamine decor living room, bedroom, or even a tiny house interior design.
Where did it come from?
The concept came from a TikTok trend, with the idea to wear clothes that make you feel good! But the philosophy didn’t just stop there, it encourages you all to decorate spaces with emphasis on your own taste instead of ‘aesthetics’, to be wonderfully different! And whilst it sounds like the perfect social media buzz word, the concept actually holds a lot of science behind it. It’s evolved from fashion to dopamine home decor, inspiring everything from house interior design to dopamine decor kitchen makeovers.
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The science behind the dopamine décor
Neuroscientific research has revealed that viewing visually pleasing art activates the same brain regions associated with love and pleasure. These regions respond well to both beauty and emotional connection. So it’s not just about the feel-good rush of dopamine, there are several other neurochemicals at play.
In fact, the influence of our surroundings on perception goes beyond the visual. Immersive or joyful environments have been shown to heighten our appreciation of other sensory experiences. This is part of what scientists refer to as cross-modal perception, where stimulation of one sense can amplify the response of another. As well as Oxford University’s Crossmodal Research Laboratory, which suggests that the ambiance of a space could influence how we perceive taste, touch, or even sound! For example, a rich red wine might be more enjoyable in a room that evokes joy and warmth, whether it’s styled with dopamine decor ideas or a calming blend of textures and colour found in a dopamine decor bedroom.
Where to start?
If you’ve got to this point, you’re probably intrigued about how you can start implementing this into your home and where to start. Well, here are some of our favourite pieces hand selected by our interior designer to get you started! Whether you're styling your dopamine decor home office, refreshing your bedroom furniture, or adding some playful garden furniture accents, these brands can help you begin your journey.
SITS – Where Comfort Meets Colourful Charm
SITS furniture offers a palette of joy. With pieces like the Clyde, Cleo, and Sally chairs, you’re not just choosing comfort, you’re embracing eye-catching silhouettes in cheerful, poppy colours. The designs strike the perfect balance between relaxed Scandi and vibrant personality, making them ideal for injecting a playful spirit into your dopamine decor living room.
Spink & Edgar – Bold by Tradition
For those who like their opulence with a little fun, Spink & Edgar has beautiful classic British craftsmanship with glam detailing and unexpected colour choices. Think rich jewel tones, tufted velvet, and art deco vibes which is just perfect for the dopamine decorator who wants to make a statement while staying timeless. Their pieces are a dream for art deco style interior design lovers and work beautifully within a luxurious house of interior design scheme.
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Kartell – Colourful Innovation
Italian design house Kartell brings dopamine décor to life with sculptural side tables, translucent lamps, and iconic accessories in electrifying colours. Their high-shine surfaces and playful forms are guaranteed conversation starters and ideal for layering texture and light into any space—especially in a dopamine decor kitchen or vibrant home office nook.
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Tempur – Funky Meets Functional
Yes, even your bedroom can get the dopamine treatment. Tempur’s Arc bed offers their signature ergonomic comfort wrapped in unexpectedly funky colour choices. This is the perfect combination of good sleep that is bursting with character, making it a brilliant centrepiece for dopamine decor bedding or a fun, mood-boosting take on oak furniture.
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ROM – Bespoke, Bright, Beautiful
ROM’s modular sofas bring customisation and colour together effortlessly. You can tailor everything from fabric to leg style, giving you free rein to design a joyful, technicolour lounging experience. It’s a great option for making your dopamine decor home office double as a happy, welcoming space or for experimenting with new interior design decorating styles.
Check out our new dopamine décor board on Pinterest if you’re looking for some more inspiration … from summer house interior design ideas to complete room transformations, you’ll find plenty of joyful touches to bring home.
And if you're ready to shop, explore our collections online or search for furniture stores near me to see our joyful pieces in person.
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Posted by Emily Drury
17th June 2025
