Our Birmingham showroom is the heart of Lee Longlands – a trusted name in fine furniture since 1902. Housed in an iconic Art Deco building on Broad Street, the showroom blends our rich heritage with contemporary style, offering a truly inspiring shopping experience.
Spanning multiple floors, you’ll find an exceptional collection of handpicked furniture and accessories – from luxurious sofas and bespoke beds to elegant dining sets and statement lighting. Every piece reflects our commitment to quality, comfort, and timeless design.
Whether you're updating a single room or furnishing your entire home, our expert team is here to help with personalised advice and interior inspiration. Visit our Birmingham showroom and discover why Lee Longlands has been at the forefront of British home interiors for over a century.
Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00
Sunday 10:00 - 17:00
The Birmingham store is the flagship Lee Longlands store and is situated in a wonderful Art Deco building on one of Birmingham's most famous streets. The imposing building was purpose built by Lee Longlands in 1932 but our presence in Birmingham stretches back to 1902 - making this our 122nd year in the city.
The superb collection of modern and contemporary home furnishings are spread over four large floors: The Basement is home to our bedroom collections including top quality divans, mattresses & bedroom furniture. The brands on this floor include Ercol, Nolte Mobel, Hypnos, Tempur and Vispring.
The Ground Floor displays traditional & contemporary furniture and accessories that have been carefully selected from around the world by our experienced buying team to bring a unique touch of glamour and sophistication to any home. At the rear of the ground floor is our extensive flooring department that includes top brand carpets, hard flooring and rugs. Brands stocked include Brintons and other fine quality flooring.
The First Floor hosts our traditional brands including Ekornes, Duresta, Ercol, Parker Knoll and our Exclusive Heritage Collection. The furniture on this floor embodies tradition, craftsmanship and good taste.
The Second Floor brings cutting edge, contemporary furniture design to the Midlands. The impressive list of the worlds best furniture brands includes Natuzzi & Venjakob.
3 Hours free parking for Lee Longlands customers - Your vehicle's number plate must be validated in store. See local signage for more details.
Our car park is located at the rear of the store on Tenant street.
After joining DFS Furniture as a store manager in 2005 Dave worked in various stores across the company after 12 successful years, he was promoted to a regional manager role where he managed 12 stores in South Wales and the Midlands. Dave has a wealth of experience within the furniture industry and we are delighted to have him onboard.
Outside of work, Dave loves spending time with his family and friends and has a keen interest in all sports.
Dave loves Tetrad and all that it stands for. Their expert design and craftsmanship have established them as a leading designer of premium British sofas for over 50 years.
"Lee Longlands is a 4th generation family-run customer focussed retailer, it's a great organisation who puts its people first. It has traditional retail core values delivering a superior customer journey to all, making this company Wonderfully Different."
Here is a collection of some of our best selling brands
For customer parking please use B15 1BS. Parking is available on Tenant Street at the back of our showroom, with 3 hours free parking for Lee Longlands customers.
Five Ways station - cross the Islington Row Middleway to Tenant Street. The rear entrance to the showroom will be on the left-hand side, opposite our car park.
Birmingham New Street station - come out via the Navigation Street entrance. Pass Victoria Square and the Birmingham Library until you reach Broad Street. The showroom is on your left, next to the Travelodge and opposite Sainsburys.
224 Broad Street
Birmingham, B15 1AZ
Telephone: 0121 600 5400
3 hours free parking for Lee Longlands customers
Lift to all floors
The Birmingham Clean Air Zone has now come into effect, with charges commencing from 14th June 2021. The Clean Air Zone has been introduced to reduce pollution and improve air quality within the city. Although the Zone affects both petrol and diesel engines, charges only apply if your car is over a particular age. Only a small proportion of cars will need to pay the charge.
The Clean Air Zone only affects the following vehicles:
To check if charges will apply to your vehicle, visit www.gov.uk/clean-air-zones
