Lee Longlands Birmingham: The Midlands' Flagship Furniture & Carpet Store

Celebrating 122 years of luxury interiors. Discover four floors of inspiration serving Birmingham, Solihull, Sutton Coldfield, and the wider West Midlands.

A Birmingham Landmark: Our Iconic Art Deco Home Since 1932

Our presence in Birmingham stretches back to 1902, but it is our imposing, purpose-built Art Deco building on Broad Street (constructed in 1932) that has made Lee Longlands a true city landmark.

As our flagship store, this location embodies over a century of craftsmanship and style. This heritage makes us the premier destination for homeowners across the region, from period property renovations in Edgbaston to contemporary interior design projects in Solihull and Little Aston.

Opening Times

Monday 10:00 - 18:00

Tuesday 10:00 - 18:00

Wednesday 10:00 - 18:00

Thursday 10:00 - 19:00

Friday 10:00 - 18:00

Saturday 10:00 - 18:00

Sunday 11:00 - 17:00

Four Floors of World-Class Design

Our Broad Street showroom is designed to be a journey through the best of global and British furniture design, with each floor dedicated to a specific style and lifestyle need.

The Second Floor: Cutting-Edge Contemporary

This floor brings the world’s most prestigious modern designs to the heart of the Midlands. Featuring dedicated galleries from global leaders like Himolla and Venjakob, it’s a destination for those seeking sleek, European-inspired luxury. Whether you are furnishing a city-centre penthouse or adding a modern touch to a home in Solihull, our contemporary upholstery and dining collections offer the pinnacle of style and comfort.

The First Floor: Heritage & Tradition

Home to our Exclusive Heritage Collection, the first floor celebrates timeless British craftsmanship. Here, you’ll find iconic brands like Duresta, Ercol, Ekornes, and Parker Knoll. These pieces embody a century of tradition and impeccable taste, making them a popular choice for period property renovations in Edgbaston and Harborne.

The Ground Floor: A World of Glamour & Flooring

The Ground Floor is designed to inspire from the moment you enter.

Curated Interiors: Our buying team sources a unique collection of traditional and contemporary furniture and accessories from around the world, curated to bring glamour and sophistication to any home.
Birmingham’s Premier Carpet Store: At the rear of this floor, our extensive Carpet & Flooring Department offers a full-service experience. From luxury wool carpets by Brintons and Brockway to premium LVT and rugs, we provide expert measuring and fitting services for homes across Sutton Coldfield and the wider West Midlands.

The Basement: The Sleep Gallery

A sanctuary for rest, our Sleep Gallery houses the finest bedroom collections in Birmingham. We specialise in top-quality divans and mattresses from world-renowned brands including Hypnos, Tempur, Vispring, and Ercol. Our sleep experts help you find the perfect foundation for a great night’s sleep, with a range that covers everything from traditional pocket springs to cutting-edge memory foam.

Expert Guidance: Meet Our Store Manager, Dave

At Lee Longlands, we believe that premium furniture and flooring deserve premium service. Our Birmingham flagship is led by Dave, a veteran of the furniture industry with a career spanning over two decades.

After joining the industry in 2005, Dave spent 12 successful years managing flagship stores before being promoted to a Regional Manager role, overseeing 12 locations across the Midlands and South Wales. Today, Dave brings that wealth of regional expertise to Broad Street, ensuring that every customer from Birmingham, Solihull, and the surrounding districts receives a world-class experience.

A Passion for British Craftsmanship

Dave is a dedicated advocate for Tetrad, a brand that has defined premium British sofa design for over 50 years. He admires Tetrad for the same reasons our customers do: expert design, hand-crafted quality, and a commitment to longevity.

Why Dave Loves Working at Lee Longlands:

"Lee Longlands is a 4th-generation, family-run, customer-focused retailer. It is a rare organisation that truly puts its people first while maintaining traditional retail core values. We deliver a superior customer journey to everyone who walks through our doors, making this company 'Wonderfully Different'."

Outside of the showroom, Dave is a family man and a keen sports enthusiast, bringing that same team-oriented energy to our Broad Street floor every day.

Delivering Across the West Midlands

Even though our flagship furniture and carpet store is in the heart of Birmingham, our delivery teams are out and about across the region every single day. We’ve been part of the local community for over a century, so we know the area and the homes in it inside out.

Whether you’re based in Solihull or Knowle and looking for a statement sofa, or you’re refreshing a bedroom in Sutton Coldfield, we make the trip from Broad Street easy. We’re regularly delivering our latest collections to:

Harborne & Edgbaston: We’re just down the road, helping homeowners find that perfect mix of traditional character and modern style.
Sutton Coldfield & Little Aston: From premium mattresses in the "Sleep Gallery" to new flooring, we’re a go-to for the north of the city.
Solihull & Dorridge: We’ve furnished some of the finest homes in the area with our luxury dining and lounge ranges.
Halesowen & Stourbridge: If you’re looking for high-end interior design or that one-off accessory to finish a room, we’ve got you covered.

Our delivery team doesn't just "drop boxes"; they are professionals who will position your furniture exactly where you want it and make sure everything is perfect before they leave.

Plan Your Visit and Parking

Visiting by Car - 3 Hours Free Parking

For the easiest access to our showroom, please use the sat-nav postcode B15 1BS. Our private customer car park is located on Tenant Street, right at the back of our showroom. We are pleased to offer 3 hours of free parking for all Lee Longlands customers—simply remember to validate your vehicle's number plate with our team in-store.

Visiting by Train & Metro

Our flagship store is perfectly positioned for those travelling from across the West Midlands via public transport:

From Five Ways Station: Just a short walk away. Simply cross the Islington Row Middleway toward Tenant Street. You’ll find our rear entrance on the left-hand side, directly opposite our private car park.
From Birmingham New Street Station: Exit via the Navigation Street entrance. It’s a scenic walk past Victoria Square and the Birmingham Library until you reach Broad Street. Our showroom is located on the left, right next to the Travelodge and directly opposite Sainsbury’s.
Via West Midlands Metro: The Library/Centenary Square tram stop is only a few minutes' walk from our front door, connecting us easily to the wider city.

Address & Contact Details

Address: 224 Broad Street, Birmingham, B15 1AZ
Telephone: 0121 600 5400
Facilities: Lift access to all four floors for a comfortable shopping experience

Birmingham Clean Air Zone (CAZ) Information

As we are located in the heart of the city, Lee Longlands Birmingham, falls within the Clean Air Zone. We want to ensure your journey to us is as smooth as possible.
The Zone was introduced to improve our city's air quality, but it is important to note that only a small proportion of vehicles are required to pay the charge. Generally, the charge only applies to:

Diesel engines older than 2015 (Pre-Euro 6)
Petrol engines older than 2006 (Pre-Euro 4)

If your vehicle meets these standards, you can drive to our showroom and use our free customer parking without any charge. To double-check your vehicle before you set off, you can use the official Government CAZ Checker.