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Our Birmingham

Store Opening Times

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00
Sunday10:30 - 17:00



How to find us


224 Broad Street
Birmingham, B15 1AZ
Telephone: 0121 600 5400

Parking3 hours free parking
for Lee Longlands customers

LiftLift to all floors


For customer parking please use B15 1BS. Parking is available on Tenant Street at the back of our showroom, with 3 hours free parking for Lee Longlands customers. Please note that Broad Street is currently closed due to tramworks.


Five Ways station - cross the Islington Row Middleway to Tenant Street. The rear entrance to the showroom will be on the left-hand side, opposite our car park.

Birmingham New Street station - come out via the Navigation Street entrance. Pass Victoria Square and the Birmingham Library until you reach Broad Street. The showroom is on your left, next to the Travelodge and opposite Sainsburys. Please note that Broad Street is only accessible on foot due to tramworks.

The Birmingham Clean Air Zone has now come into effect, with charges commencing from 14th June 2021. The Clean Air Zone has been introduced to reduce pollution and improve air quality within the city. Although the Zone affects both petrol and diesel engines, charges only apply if your car is over a particular age. Only a small proportion of cars will need to pay the charge.

The Clean Air Zone only affects the following vehicles:

  • Pre-Euro 6 diesel engines (pre-2015)
  • Pre-Euro 4 petrol engines (pre-2006)

To check if charges will apply to your vehicle, visit

About Lee Longlands Birmingham

The Birmingham store is the flagship Lee Longlands store and is situated in a wonderful Art Deco building on one of Birmingham s most famous streets. The imposing building was purpose built by Lee Longlands in 1932 but our presence in Birmingham stretches back to 1902 - making this our 120th year in the city.

The superb collection of modern and contemporary home furnishings are spread over four large floors: The Basement is home to our bedroom collections including top quality divans, mattresses & bedroom furniture. The brands on this floor include Ercol, Nolte Mobel, Hypnos, Frank Hudson, Tempur and Vi-spring.

The Ground Floor displays traditional & contemporary furniture and accessories that have been carefully selected from around the world by our experienced buying team to bring a unique touch of glamour and sophistication to any home. At the rear of the ground floor is our extensive flooring department that includes top brand carpets, hard flooring and rugs. Brands stocked include Brintons and other fine quality flooring.

The First Floor hosts our traditional brands including Ekornes, Duresta, Ercol,  Parker Knoll and our Exclusive Heritage Collection. The furniture on this floor embodies tradition, craftsmanship and good taste. 

The Second Floor brings cutting edge, contemporary furniture design to the Midlands. The impressive list of the worlds best furniture brands includes Natuzzi & Venjakob.


3 Hours free parking for Lee Longlands customers - Your vehicle's number plate must be validated in store. See local signage for more details. 

Our car park is located at the rear of the store on Tenant street. 

Lee Longlands Birmingham

Meet the Showroom Manager

Jag Mall

Jag Mall has been working in retail for over 25 years. He started his career with PC World and later in their sister company Currys. After working his way through to Store Manager he left electrical retailing after 17 years and moved into Furniture in which he held positions of General Manager & Regional Manager across Upholstery, dining & beds with Harveys and Bensons for Beds across the West Midlands & Northern Ireland. Before coming to Lee Longlands Jag also was the Showroom Manager in Wren Kitchens for 3 years. Jag has a wealth of experience in Customer Service and ensuring the Customer is at the heart of everything that he does.

I'm passionate about ensuring the customer journey is seamless, having knowledgeable and friendly staff to hand at all times.

I love the choice Lee Longlands can offer, the great quality and service that you would expect is all here across all of our 4 floors.

"Being back in Furniture retail is like a homecoming and working for Lee Longlands, well, it doesn't get any better than that!"
Never beaten on price
  Call us: 0333 200 1552
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